Simple, honest pricing
Start free. Upgrade when your idea is worth building. No annual lock-in, cancel anytime.
Clarity
Full Clarity suite - validate your idea before building
- All Clarity tools
- AI Buyer Panel (5 personas)
- Message & Positioning Tester
- Competitor Churn Analyzer
- TrustLaunch Score
- Hosted public report
- 3 projects
Proof
Clarity + structured discovery and evidence capture
- Everything in Clarity
- Interview Tracker
- Evidence Capture & Tagging
- Signal vs Noise Analysis
- Discovery Report generator
- AI Buyer Panel (20 personas)
- 10 projects
Traction
Full platform - from idea to investor-ready
- Everything in Proof
- Waitlist Builder
- Fake-door Test Generator
- Ad Creative Optimizer
- Automated Outreach Sequences
- Unlimited projects
- Investor-ready report pack
- TrustLaunch Validated badge
Common questions
Can I upgrade or downgrade at any time?
Yes. Upgrades take effect immediately. Downgrades take effect at the end of your billing period.
What happens to my data if I cancel?
Your data is retained for 90 days after cancellation. You can export at any time.
Do I need a credit card to start?
No. The Free plan requires no payment details at all.
Can I pay with PayPal?
Yes. We support PayPal subscriptions — you can pay with your PayPal balance, a linked bank account, or a credit or debit card through PayPal without needing a PayPal account.
Can I bring my own API key?
Yes. In Settings → API Keys you can add your own Anthropic, Groq, or OpenAI keys and bypass TrustLaunch usage limits.
Not sure which plan? Start free.
The Free plan has everything you need to find out if your idea is worth validating further.